On a backpacking trip through Thailand I became obsessed with the concept of less is more. I was traveling solely out of a 26 liter Goruck GR1 backpack, so there was no room to spare and every article of gear, clothing, and personal hygiene had to be absolutely essential and, if possible, serve dual purposes. My wife made some paracord bracelets during this trip and I was impressed with how well they held up. They also offered me a second potential emergency-use cordage.
After arriving home we moved back to Las Vegas where we both worked full-time on the Strip and spent the weekends climbing and hiking in canyons near the Colorado River. I was looking everywhere for the perfect belt to take on these types of outdoor endeavors so on a whim I asked my wife if she could make a paracord belt just like the bracelets. She did and it was incredible, like no other belt I had ever owned. Weatherproof, lightweight, super strong, resilient to warping, and badass looking!
Something about this belt got me excited and I wanted to make them for other people. My wife taught herself to program a basic website and we ordered enough supplies to make 5 belts. Four months later, we received our first order (two belts)! Slowly we built up, ordering as many supplies as we could afford with the profits, and crafting the belts in our spare time. We named the company RattlerStrap, after the rattlesnake-shaped end design on the double cobra weave. Today we sell thousands of paracord products all over the world. We run the business together full-time out of our hometown in Northern Idaho. Thankfully, we now have master weavers to help us tie all these knots!
-Ryan Smith, Founder & CEO